Lower than its cost of equity.
Its cost of debt should be lower than its cost of equity.
Since equity investors take on more risk when buying a company's stock rather than its bond, the cost of equity is typically higher than the cost of debt. Due to the higher level of risk involved in investing in stocks, an equity investor would therefore demand higher returns (known as a "Equity Risk Premium") than a comparable bond investor. Investing in stocks carries greater risk than investing in bonds for a variety of reasons, such as:
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