Mike is an avid musician who opened a new music store called MP3s a few years ago. Since then Mike has become much more knowledgeable about the business and has decided to launch his own record label in order to have more control over the music that he sells in his stores. This is an example of what? Group of answer choices Administered channel Mass Merchandising Backward vertical integration Contractual channel Forward vertical integration

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11-07-2022
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Mike is an avid musician who opened a new music store called MP3s a few years ago. Since then Mike has become much more knowledgeable about the business and has decided to launch his own record label in order to have more control over the music that he sells in his stores. This is an example of what? Group of answer choices Administered channel Mass Merchandising Backward vertical integration Contractual channel Forward vertical integration

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tutorconsortium201 tutorconsortium201 · Answer 1 · 2022-07-19T08:01:23+02:00

Mike, a dedicated musician, has launched a brand-new music store called MP3s. Mike has since gained a great deal of business expertise and made the decision to start his own record label in order to have more control over the music that he sells in his stores. Backward vertical integration is demonstrated in this situation.

Buying a company functioning earlier in the supply chain is known as "backward vertical integration.
" For example, a retailer would purchase a wholesaler, or a brewer might purchase a hop farm.
Another excellent instance was Apple Inc. purchasing Dialog, a chip supplier, in 2018.
Vertical Integration: Understanding. A good illustration of vertical integration is Netflix, Inc.
Before expanding into online streaming of films and films licensed from big studios, the company began as a DVD rental company.

What is backward and forward vertical integration?

Integrating with upstream businesses is a form of backward integration (such as suppliers and producers).
Merging with downstream businesses is forward integration (such as distributors or retailers).

Learn more about Backward vertical integration brainly.com/question/15062662

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