The Wegmans grocery store chain operates 90 stores across six states in the Northeast U.S. and continues to grow. Like many grocery stores, it is trying to respond to changes in the external environment and now offers Instacart, a service allowing customers to shop online and receive delivery within an hour depending on their location. Wegmans believes the added convenience and time-saving aspects of grocery delivery will lead to greater customer satisfaction, increased revenues, and profitability. Wegmans is responding to the _______factor of the external environment.

Since institutions do not exist in a vacuum, every organization needs to comprehend some fundamental components of its external environment. They engage in inter-entity interactions and are affected by a variety of uncontrollable circumstances, events, and player choices. Whatever internal controls the company has in place, there are a number of external factors that also have an impact on performance, which in turn has an impact on profitability and growth.

What makes up the external environment?

The outside environment that affects enterprises is made up of four primary elements. These are the primary outside variables that come into play when running a firm.

Economic variables
Demographic influences
Social, and
Environmental elements.

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