A local business that doesn't seem to be thriving should analyze its planning to identify marketing strategies to create value and attract customers.
It is necessary that there is an analysis of the micro and macro environment in which the company is inserted, identifying the needs and desires of consumers, the company's competitive strengths and differentials, to generate value and positioning in the market.
Therefore, it is essential that the company uses the marketing mix and other tools such as SWOT analysis to assist in the strategic direction that will lead it to be successful.
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