Idea generation stage is the company in of new product development. The product development team of north balance, a new workout routine, is brainstorming ideas and searching for new routine ideas for their workout.
Idea generation stage is the stage where one has the idea of doing something unique, at that time they just analyses the need of something. After generation of, the Person evaluates the circumstances and the starts taking action to the idea.
Thus, it is Idea generation stage
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