The consumer's purchase and decision-making process may be inconsistent at some stage, and the salesperson can help him or her by applying effective sales strategies.
These are techniques used by a company to influence the consumer to make the purchase, this can occur through negotiation, empathy and demonstration of the seller's expertise in the subject, which will help the consumer to resolve their doubts and generate confidence to make the purchase.
Therefore, it is essential for the seller to identify the consumer's profile and needs, to approach him effectively and help him make the purchase.
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