Mass customization is a step beyond a Blank______ strategy, because although the latter allows for good choice with quick delivery, it does not allow customers unlimited options for features.

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Mass customization is a step beyond a build to order strategy, because although the latter allows for good choice with quick delivery, it does not allow customers unlimited options for features.

What is Mass customization?

This can be defined as the terminology that is used to refer to the act of creating goods that are affordable in a way that it would meet with the specific needs of the people that needs them.

This strategy is known to be more than just the build to order strategy. It does not provide limited options.

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