As a ride-share consumer, you feel the supply does not meet demand in your area. You are considering starting a local ride-share service. As a late-mover in the market, what is a downside of joining the market at this stage.

Respuesta :

Being a  late-mover in the market, the local ride-share service provider might struggle to gain critical mass. Therefore, the correct statement is Option B.

What are the late mover disadvantages in the market?

For a late mover in the market, gaining market share through imitation is difficult. Accordingly, the late mover may attempt to design innovative new products to attract customers, which can be expensive. This will make the customer shift to other alternatives.

The missing information in the questions is as follows:

As a late-mover in the market, what is the downside of joining the market at this stage:

you will need to tweak and improve the service

you might struggle to gain critical mass

you might struggle to find a name to differentiate your company from rivals

it will be difficult to watch market viability

Therefore, Being a  late-mover in the market, the local ride-share service provider might struggle to gain critical mass. Therefore, the correct statement is Option B.

Learn more about late movers in the market:

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