According to the scenario, Jim is concerned about the promotion endorsement.
It is a marketing strategy used by companies when using an influential person, such as a celebrity to carry out promotional advertisements for a brand, influencing consumers through the image of an admired person.
Therefore, it is ideal that the promotional endorsement is carried out in an aligned way to be effective, as the image of the individual and the values of the company must be compatible to generate the expected value.
Find out more about promotion endorsement here:
https://brainly.com/question/20364847
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