It will result the brand for smaller reach if the quality control will be poor overtime.
A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.
Brands are built by a combination of some factors like Quality, Positioning, Repositioning, Well-balanced communication, Long term perspective, Internal marketing.
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