In the following scenario, which is the first step the marketing director will take in developing this issue? A
marketing director for an entertainment magazine is working on an upcoming celebrity swimsuit issue. The issue will feature photos of celebrities wearing the top designer swimsuits of the year.

O contact celebrity agents to schedule photo shoots

O send emails to advertisers about the issue

O research fashion websites and blogs to see what is trending for summer

O work with the art director to put together a mock-up of the issue