Waltons' approach was to sell low-cost goods, which it accomplished by opening a large discount store in small southern towns, allowing the company to enter markets that were previously untapped by competitors.
Walton created Sam's Wholesale Club, a network of deep-discount wholesale warehouse outlets, in 1983, and began developing Supercenters in 1988.
It included full grocery service to the usual goods offerings and exceeded even the barnlike Wal-Mart stores in size.
Thus, Waltons' approach was to sell low-cost goods.
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