A differenciation strategy that is aimed at increasing perceived value of goods and services by the customer usually fares best in a more flexible structure and a culture of innovation.
Differentiation strategy involves designing a new product or doing something new which is much different from what the competitors do.
The uniqueness of the product could be in the branding and packaging which will tend to attract more customers.
Therefore, differenciation strategy that is aimed at increasing perceived value of goods and services by the customer usually fares best in a more flexible structure and a culture of innovation.
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