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In which step of planning and executing an advertising campaign will a firm establish the metrics it will use to determine if the campaign is successful

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The step at which a firm will set the metrics that will be used to determine if the campaign is successful is at the advertising objectives.

What is an advertising campaign?

An advertising campaign is an outreach to prospective clients on different search engines or social media platforms showing a  simple piece of information about a company's product or service rendered.

The main purpose of setting an advertising objective is to see and determine if the purpose for the creation of such an advertisement is being met.

The purpose could be to

  • Generate new leads, or
  • Retarget returning customers. etc.

Learn more about the advertising campaign here:

https://brainly.com/question/357428

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