It is important that a manufacturer uses a Product-line pricing when its produces products that serves as substitutes for one another and others that complement these products.
What is a Product-line pricing?
This is product pricing strategy that is implement when a firm has more than one product in a product line.
The pricing strategy ensured the profitability is achieved by a firm in the market.
Therefore, the pricing strategy is imporant to use when a products serves as substitutes for one another.
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