Advertising wearout is a term used to describe the wear of an advertising campaign that can even irritate consumers.
It is the loss of effectiveness in the memory of the message or the feeling of irritability before an advertisement by increasing the level of exposure.
It is a consequence of the constant maintenance of the advertisement in the medium that consumers become saturated of seeing the same commercial repeatedly.
Therefore, we can conclude that advertising wearout is a term used to describe the wear of an advertising campaign that can even irritate consumers.
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