Some words which can be used to describe a store's image are:
- Public perception
- Personal brand
What is Perception?
This refers to the way people view a business with regards to its ease of operations (or lack of it), and ethical outlook, etc.
Hence, we can see that a store that has a bad image, perhaps from selling substandard goods would have a bad/negative public perception and this would affect the business because they would lose customers.
Read more about personal brand here:
https://brainly.com/question/8042455
