An outlet or brand whose performance confirms a low-performance expectation generally will result in non satisfaction.
Consumer behavior is the study of how people make decisions about their daily need and wants.
It is the study with respect to the consumers & the process at the time of choosing and sale of the goods & services that involved the responses of the consumers in terms of emotional & behavioral.
Hence, an outlet or brand whose performance confirms a low-performance expectation generally will result in non satisfaction.
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