You have recently been promoted to district manager of a large scale restaurant chain which specializes in affordable meals in a pleasant environment. In accordance with management objectives, you are responsible for increasing sales of appetizers by 20 percent by the next quarter for the 15 locations in your area. Keeping channel richness in mind, how will you make contact with the restaurant employees to facilitate the sales increase? Organizational Behavior

Respuesta :

To achieve the management objectives, the district manager of the restaurant chain must utilize channel richness to reach restaurant employees to facilitate increased sales by transmitting information through channels with high channel richness, such as:

  • Video conferences
  • Face to face meetings

What is channel richness?

It refers to the amount of information that can be transmitted immediately through a channel during a communication process. It is influenced by the receiver's ability to handle instant suggestions, facilitate feedback, and personalize communication.

Therefore, business communication must be carried out taking into account the richness of the channel so that information is shared and understood in a more consistent and accurate way to achieve objectives.

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