To achieve the management objectives, the district manager of the restaurant chain must utilize channel richness to reach restaurant employees to facilitate increased sales by transmitting information through channels with high channel richness, such as:
It refers to the amount of information that can be transmitted immediately through a channel during a communication process. It is influenced by the receiver's ability to handle instant suggestions, facilitate feedback, and personalize communication.
Therefore, business communication must be carried out taking into account the richness of the channel so that information is shared and understood in a more consistent and accurate way to achieve objectives.
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