In this activity, you will demonstrate your understanding of visual merchandising by creating a drawing (on paper or through a computer program) of a visual merchandising display. You may choose any type of product to market, except for clothing and accessories.To begin this activity, research effective visual merchandising strategies. The following links can help you get started:
Next, draw the product itself and illustrate how you plan to display it in a retail store. Here are a few guidelines to follow:
Feature the product itself in such a way that it is clear which product or products are being marketed.
Keep your target market in mind when choosing which visual merchandising techniques to use in your illustration.
Use a minimum of three visual merchandising techniques discussed in the online articles you’ve just read.
Now, write an explanation of your visual merchandising plan and why consumers will find it appealing. Be sure to include the following:
Identify the product you are selling and your target market.
Explain which visual merchandising techniques you’ve used in your drawing. Use at least two techniques.
Defend each visual merchandising strategy you used, and explain how it contributes to the intended effect of getting more consumers to buy more products.
Explain why the visual merchandising techniques you chose are well suited for the particular product you are selling and your target market.
Finally, take a picture of your drawing, and submit it along with your paragraph.