The major purpose of test marketing is to provide management with information : Whether to launch the new product.
Test marketing refers to the few introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
The objective of test marketing is to find the limitations and strengths of the product based on customers' reactions. It also help to structure the marketing strategy of that product
Hence, the major purpose of test marketing is to provide management with information whether to launch the new product.
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