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Each market __________ consists of people who are relatively similar to each other in terms of their consumption behavior.
A. need group
B. division
C. positioning
D. segment

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adioabiola

Each market need group consists of people who are relatively similar to each other in terms of their consumption behavior.

Market and Market need group

Market needs by definition refer to the functional needs, and goals of a target audience. On this note, a company may identify an area of the market with needs which are unmet and create a product or service that addresses them.

  • The company may receive a significant profit, if the audience has a larger amount of need and vice versa.

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