The sales rep on a phone call with a prospect controlling the conversation should do the following first:
The phone call should be used to pitch the firm's products and services to meet the prospect's pain points.
To make the phone call successful, the sales rep should take these steps:
a) Ask the prospect what she hopes to get out of the call to encourage her to re-focus
b) Tell the prospect that to work together well, she needs to follow the rep's call structure
c) Incorporate what the prospect says into his talking points when there's an opening
d) Offer to set up an in-person appointment to discuss the sales process in more detail
Thus, the first action of the sales rep in such a situation is Option A.
Learn more about making sales pitches and calls at https://brainly.com/question/6890728