"I can't believe it! We've spent 18 months developing a relationship with that client. Our families have even socialized together. We've become friends. And they use a one-sentence memo to tell us that we were not selected for the big contract! Not a word of thanks, not a clue as to why we were not selected. I'm very disappointed" said Hugh, Vice President of Sales. Hugh was particularly disappointed because:__________.
i. a personal text message would have been the richest medium for communicating this information memos are the least rich medium for communicating this information
ii. a personal note would have been the richest medium for communicating this information
iii. a face-to-face meeting would have been just as rich as an electronic mail message.
iv. a phone call would have been a richer medium for communicating than a face-to-face conversation

In the given passage, Hugh was particularly disappointed because a personal note would have been the richest medium for communicating this information. Therefore, option B is the correct option.

When does a person face disappointment?

A person faces disappointment when his or her expectations or desires are not accomplished. Disappointment means unhappiness which is caused when some desire or wanted thing is lost or can not be obtained.

In the given passage, since Hugh and his family spent so much time with the client and his family, he expected them that they should at least inform them informally about their being rejected for the contract. The reason behind his disappointment is the expectation and not fulfilling the same as he wanted. Disappointment is the consequence of thoughts and expectations which are different from reality.

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