1. When creating its international expansion policy, Walmart at first followed the advice of Harvard professor Theodore Levitt, who advocated standardization, not localization. "Gone are accustomed differences in national or regional preferences," Levitt wrote. Truly global firms sought to "force suitably standardized products and practices on the entire globe."11Should companies keep a standardized approach or adapt to local markets?

They should adapt to local markets because the needs of the people can easily sustain the business and the business can change their policies based on changing outcomes.

What is a Local Markets?

This refers to the demand of customers for a particular good or service in a given area and this is a better method than standardization as this would help to sustain the business.

With this in mind, we can see that adaptation to local markets is vital because this would enable the business owner to analyse the needs of the people and supply them.

Read more about local markets here:
https://brainly.com/question/25629927