How do smartphone owners use their smartphones when shopping in a grocery store? A sample of 731 smartphone owners in the United States revealed that 358 use their smartphone to access digital coupons, 355 look up recipes, 234 read reviews of products and brands, and 154 locate in-store items.

a.) For each smartphone user grocery shopping online activity, construct a 95% confidence interval estimate of the population proportion.

b.) What conclusions can you reach concerning how smartphone owners use their smartphones when shopping in a grocery store?

Respuesta :

Using the z-distribution, we have that:

a)

  • The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access digital coupons is (0.4535, 0.5259).
  • The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access look-up recipes is (0.4494, 0.5218).
  • The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access read reviews is (0.2863, 0.3539).
  • The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access locate items is (0.1811, 0.2403).

b) Around 50% of the customers use their cell phones to either access digital coupons or look up recipes, while less than 50% use them to read reviews or locate items.

What is a confidence interval of proportions?

A confidence interval of proportions is given by:

[tex]\pi \pm z\sqrt{\frac{\pi(1-\pi)}{n}}[/tex]

In which:

  • [tex]\pi[/tex] is the sample proportion.
  • z is the critical value.
  • n is the sample size.

95% confidence level, hence[tex]\alpha = 0.95[/tex], z is the value of Z that has a p-value of [tex]\frac{1+0.95}{2} = 0.975[/tex], so [tex]z = 1.96[/tex].

Also, a sample of 731, hence n = 731.

Item a:

358 use their smartphone to access digital coupons, hence:

[tex]\pi = \frac{358}{731} = 0.4897[/tex]

The lower limit of this interval is:

[tex]\pi - z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.4897 - 1.96\sqrt{\frac{0.4897(0.5103)}{731}} = 0.4535[/tex]

The upper limit of this interval is:

[tex]\pi + z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.4897 + 1.96\sqrt{\frac{0.4897(0.5103)}{731}} = 0.5259[/tex]

The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access digital coupons is (0.4535, 0.5259).

355 use their smartphone to access look up recipes, hence:

[tex]\pi = \frac{355}{731} = 0.4856[/tex]

The lower limit of this interval is:

[tex]\pi - z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.4856 - 1.96\sqrt{\frac{0.4856(0.5144)}{731}} = 0.4494[/tex]

The upper limit of this interval is:

[tex]\pi + z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.4856 + 1.96\sqrt{\frac{0.4856(0.5144)}{731}} = 0.5218[/tex]

The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access look-up recipes is (0.4494, 0.5218).

234 use their smartphone to access read reviews of products, hence:

[tex]\pi = \frac{234}{731} = 0.3201[/tex]

The lower limit of this interval is:

[tex]\pi - z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.3201 - 1.96\sqrt{\frac{0.3201(0.6799)}{731}} = 0.2863[/tex]

The upper limit of this interval is:

[tex]\pi + z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.3201 + 1.96\sqrt{\frac{0.3201(0.6799)}{731}} = 0.3539[/tex]

The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access read reviews is (0.2863, 0.3539).

154 use their smartphone to access locate items, hence:

[tex]\pi = \frac{154}{731} = 0.2107[/tex]

The lower limit of this interval is:

[tex]\pi - z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.2107 - 1.96\sqrt{\frac{0.2107(0.7893)}{731}} = 0.1811[/tex]

The upper limit of this interval is:

[tex]\pi + z\sqrt{\frac{\pi(1-\pi)}{n}} = 0.2107 + 1.96\sqrt{\frac{0.2107(0.7893)}{731}} = 0.2403[/tex]

The 95% confidence interval estimate of the population proportion of customers who use their smartphone to access locate items is (0.1811, 0.2403).

Item b:

Considering if 50% = 0.5 is or is not part of the confidence interval, we have that:

Around 50% of the customers use their cell phones to either access digital coupons or look up recipes, while less than 50% use them to read reviews or locate items.

More can be learned about the z-distribution at https://brainly.com/question/25890103