In this context, the Pineapple whip is engaged in a business arrangement called Franchising.
Franchising is a business arrangement where the franchisor (one party) grants some rights and authorities to the franchisee.
In this case, the franchisee will pays a fee to the franchisor because he is using the business's success, trademarks, proprietary knowledge etc.
In conclusion, the Pineapple whip is engaged in a business arrangement called Franchising.
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