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Fallon campaign managers suggested that Arby’s implement a(n) ______ as one way of measuring the campaign’s effectiveness. In this evaluation technique, two versions of the television advertising copy are created and the difference in effectiveness is recorded via checkout scanner data.

Respuesta :

Answer:

Sales Test

Explanation:

Sales tests can include consumer purchase tests that measure retail sales that result from a given advertising campaign.

Fallon campaign managers indicated that Arby’s implement a Sales test as one way of estimating the campaign’s effectiveness.

What is sales test?

A sales assessment test exists as a resource employers utilize to gauge sales candidates' professional demeanor and overall sales acumen. It's a test that generally protects bases related to elements of sales roles like character, contact, goal-setting, presentation, adaptability, cooperation, and research.

Sales tests can contain consumer purchase tests that estimate retail sales that result from a provided advertising campaign.

Hence, Fallon campaign managers indicated that Arby’s implement a Sales test as one way of estimating the campaign’s effectiveness.

To learn more about sales test refer to:

https://brainly.com/question/14018553

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