Has the death of the watch been greatly exaggerated? Apple gets into the game
CS 5.1
Discuss the possible reasons to buy a watch today. Connect each motivation you identify with an appropriate motivational theory from the chapter.

CS 5.2
What does Apple really believe will motivate consumers to purchase the Apple Watch? Are there different motivations at the low versus high (luxury version) price point?

CS 5.3
How do marketers of watches use marketing and advertising to motivate consumers to buy them? Give specific examples.

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11-02-2022
Business

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Has the death of the watch been greatly exaggerated? Apple gets into the game
CS 5.1
Discuss the possible reasons to buy a watch today. Connect each motivation you identify with an appropriate motivational theory from the chapter.

CS 5.2
What does Apple really believe will motivate consumers to purchase the Apple Watch? Are there different motivations at the low versus high (luxury version) price point?

CS 5.3
How do marketers of watches use marketing and advertising to motivate consumers to buy them? Give specific examples.

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sandlee09 sandlee09 · Answer 1 · 2022-02-22T13:16:05+01:00

Although we do not have access to the chapter, we can provide a generalized answer in that people can still be motivated to buy watches today as an accessory from a fashion standpoint.

What are some motivations today for purchasing a watch?

In this digital age, watches are no longer purchased mainly for their functional aspects given that smartphones can more than suffice. However, as all marketing for watches will prove, the principal motivation for watches today is fashion. Watches now serve as an accessory to complete any outfit, and as is the case with diamonds, a more expensive watch will occupy the role of a lucrative accessory, drawing the desired attention.

Therefore, we can confirm that people can still be motivated to buy watches today as an accessory from a fashion standpoint.

To learn more about fashion visit:

https://brainly.com/question/12946936?referrer=searchResults