The project management structure that I would recommend for LL Company, the market leader in the high-end optical scopes for hunting rifles, is a matrix organizational structure.
A matrix organizational structure is a fusion in which reporting entities are like a grid or matrix without the conventional pyramid organizational structure. In this structure, employees report to their functional and product managers simultaneously.
By reporting to multiple leaders, there is fostering of an open communication culture between teams. The matrix structure helps LL Company to create more innovative products and services to satisfy its high-end optical scopes' customers, using its core competitive advantages in cost, service, technology, and quality.
It is unlike a projectized structure that requires the realignment of teams for every new project.
Thus, the project management structure recommended for LL Company's diversification project is a matrix organizational structure.
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