The type of audience analysis that Kay is concerned with is known as situational analysis.
What is an audience analysis?
An audience analysis refers to a process of identifying the class of audience and choosing a type of speech that best fit their interests, understanding, attitudes etc
An audience analysis is important because its improves the speaker's effectiveness since presentation are delivered in an best manner.
In this question, the type of audience analysis that Kay is concerned with is known as situational analysis.
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