The set of business activities that add value to goods and services sold to the end consumer is referred to as : Merchandising
What is merchandising?
Merchandising refers to what is done to promote and sell products once the potential customer is in the store. It is the promotion of the sale of goods that can employ pricing, special offers, display and other techniques designed to influence consumers.
Merchandising consist of any practice which contributes to the sale of products to a retail consumer.
Merchandising includes but not limited to:
- Auto dealerships
- Clothing stores
- Supermarkets
Therefore, the set of business activities that add value to goods and services sold to the end consumer is referred to as merchandising.
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