When a company determines that a group of people of certain age range and gender will likely buy its product, it is finding its: potential customers/market target.
Every product has a specific group of people that share similar characteristics that it can meet their needs. The unique needs of that group of people is what companies and producers focus on to exploit in creating product and marketing strategy for.
Such unique group of people constitute the market target or potential customers for such product.
Therefore, when a company determines that a group of people of certain age range and gender will likely buy its product, it is finding its potential customers/market target.
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