Firm I has been selling its products through a distributor for some time. It has become the market share leader. Unfortunately, this distributor has not been able to keep up with the evolving technology and customers are complaining. There are no alternative distributors available. Should Firm I keep its current distributor or should it begin distribution on its own?

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adefioyelaoye adefioyelaoye · Answer 1 · 2021-12-22T13:26:39+01:00

Firm I should begin distribution on its own in order to prevent loss and

liquidation of the company.

It is best for the company to become vertically integrated in instances such

as this. Vertical integration involves companies controlling more than one

stage of production.

By so doing, the company can restrategize and ensure its products satisfy

the customers through the adoption of the technology they are complaining

about. This helps to ensure increased profit made from the goods.

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