Answer:
✔ Set up a system for communicating facts as soon as they are determined so employees hear them first from management and not on the news.
✘ Use a highly emotional tone to communicate how seriously you take the situation and a sense of urgency.
✔ Walk around to be visible and accessible to as many employees as possible so they know you are engaged in crisis management.
✘ In oral and written communications, focus on the damage and loss of life that has occurred, since any note of optimism would be disrespectful.