Based on the principles of the integrated model, motivation is affected by personal and contextual factors.
The integrated model specifies that personal factors such as personality, ability, emotions, and attitudes affect individuals' motivations level.
Also, contextual factors such as the firms' cultural value, physical environments, co-staff attitudes, etc., have been identified as major factors that affect individuals' motivation in the workplace.
Hence, in this case, it is concluded that the correct answer is "personal and contextual factors."
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