Next Up Computer Company thinks it will make a splash with cartoon-themed laptop cover designs scheduled for release next year. The computers do not have any other feature differences from what Next Up currently offers. This effort is an example of using __________ to differentiate a product as new.

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Considering the situation described above, this effort is an example of using image differentiation to differentiate a product as new.

Image differentiation is a type of differentiation strategy used by business firms to differentiate their products through communications.

By using communication strategies such as written, audio, digital, advertisement, or images to differentiate between various products or from existing products, this is an example of image differentiation.

Thus, when Next Up Computers only changes the cover designs alone, that is a form of image differentiation.

This is type of differentiation is often referred to as Reputation Differentiation.

Other types of differentiation methods include the following:

  • Product differentiation
  • Service differentiation
  • Relationship differentiation
  • Distribution differentiation.
  • Price differentiation.

Hence, in this case, it is concluded that the correct answer is "Image Differentiation."

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