The type of advertising used by Chevroon that encouraged consumers to use renewable energy was Call-to-action marketing, which refers to using phrases that create a sense of urgency and drive consumers to action.
The Call-to-action (CTA) marketing strategy can be understood as a direction to action, that is, the organization will encourage the consumer to act in a certain way according to its advertising.
Some examples of CTA can be through the use of some jargon such as:
Therefore, this is a strategy that an organization uses to convert sales, attract and retain consumers, through incentives for the consumer to perform an action.
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