It is a fact that marketing strategies for a firm in a business to business market a. differ from consumer marketing strategies because the nature of the buyers is different
Business to business market:
- Involves businesses that primarily sell their goods to other businesses
- Is usually dominated by intermediate goods
In a business to business market, the buyers are other businesses which means that they are different from consumer markets where buyers are consumers. For this reason, marketing strategies must be tailored to other businesses instead of consumers.
In conclusion, marketing strategies here are different from consumer markets.
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