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The high customer equity associated with Apple is a measure of the customer loyalty the brand enjoys. Hence, the high customer equity is most likely due to the creation of customer centric solution, allowing customers to derive high level of satisfaction from using their product.

  • Customer equity values the level of attachment of customers to a certain brand. Hence, a brand which enjoys high customer equity would have customers who are very loyal to it's brand. Hence, making it difficult for competitors to swoop.

  • Customer loyalty is earned through years of good quality service delivery and good feedback system.

  • Good feedback system allows companies to heed the need of their customers and deliver customer centric products.

Therefore, Apple's high customer equity value is due to through the delivery of satisfactory product and services over time.

Learn more : https://brainly.com/question/25132802

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