The umbrella term for the goods and services that represent a country's heritage and culture is Cultural exports.
When talking about a country's heritage, one refers to:
- The culture of the country
- The traditions and language of the country
- The various ways of doing things that are unique to that country
A cultural export therefore would embody these aspects of the country such that it would represent the culture of the country to all who buy it.
In conclusion, cultural exports are goods and services that showcase a country's culture and way of life.
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