The repetition of the phrase the people in the bill of rights shows that the bill was created to protect the citizens of the United States.
The bill of rights was created in order to establish the rights of the people of the United States. It was also done to stop the government from trampling on the freedom of the citizens.
One of this rights is the right to free speech that the citizens have. The right of the freedom to free speech gives the idea that the government of the US cannot sanction any of their citizens because they spoke their mind.
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