Who is the intended audience of the passage and how does that shape the text? Select one:
A. Average consumers; the language is informal and friendly
B. People who work in advertising; the language assumes the reader is part of the industry and will understand the technical terms
C. People who are considering a career in the industry; the language tries to coax people to go into the field
D. Consumers who are looking to buy a specific product; the language is formal and filled with industry-specific terms