Considering the situation above, the first step to analyze the market situation and formulate a strategy is to "assess the organization's strengths, weaknesses, opportunities, and threats."
This is because, by carrying out a SWOT analysis (strength, weakness, opportunities, and threats), one would be able to identify the current position of the firm and the extent to which they can expand.
This analysis would give the firm a clear picture of the potential future endeavors to pursue and maximize their strengths and opportunities.
Also, they would know where they need to work on or avoid relative to their weakness and threats.
Hence, in this case, it is concluded that the SWOT Analysis is one of the significant tools in business operation.
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