The buying culture of a place refers to the factors that influence the purchase of goods and services in an environment. The buying culture in my hometown is the value-added culture. This is because the people in my hometown purchase goods and services mainly when they feel that there is a problem it will help them solve.
- The value-added buying culture is that wherein the buyer senses that a product will help them to solve a problem that plagues them.
- For example, most people in my hometown only go to the pharmacy and clinic when they are sick.
- They do not believe in the idea of occasional check-up because they think that it is a waste of money.
- Therefore, goods are purchased only when they are crucially needed.
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