The lapse in managing suppliers causes buyer shortages or the sale of poor quality products that cause customer dissatisfaction and tarnish the buyer's reputation.
We can arrive at this answer because:
- Buyers are companies and stores that buy products or materials from suppliers to supply them to customers.
- Buyers and suppliers have a very well-established business relationship, as the success of buyers depends on good supplier management.
- Poor management causes suppliers to delay deliveries and provide poor-quality materials to buyers.
- These problems will be passed on to the customer, who will blame the buyer and could damage the buyer's reputation.
In other words, we can say that the poor management of suppliers damages the buyer's reputation because this promotes poor service to the customer's needs, which will blame the buyer for these problems.
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