XYZ Company is new to marketing research and wants to gain business quickly. They put in what seems to be an unrealistic bid on a research study, figuring that if they get the business they will find ways to add additional fees. Since the quality of their work will be excellent, they believe this will be a good way to make a name for themselves in the marketing research world. This is most nearly an example of _____.
competitive marketing
low-ball pricing
ethical analysis
false promises

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