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15. Customers of a popular shoe store chain can purchase items in-store and on-line or via their mobile app. The customer also receives texts and emails about
current promotions and sales. This is an example of:
O A.Plexichannel retailing
O B. Multi-channel retailing
O C. Alternate channel retailing
OD. Omnichannel retailing

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anthougo

The example of enabling customers to purchase shoes in-store, online, or through mobile apps is called B. Multi-channel retailing.

  • Multi-channel retailing uses multiple platforms and channels to sell products to customers.

  • Some of the platforms may be online and offline.  The channels may be brick and mortar, online, mobile, or through mobile app stores.

  • The integration of all the channels by a retailer is known as Omni-channel retailing.  Alternate channel retailing suggests the use of another channel other than the known or usual channel.

Thus, only multi-channel retailing provides the ability for customers to use any desired platform or channel.

Read more about multi-channel retailing at https://brainly.com/question/14497621

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