You report to Sofia Cardenas-Bratton, the Marketing Manager for Klamath, but she confesses that her experience with social media consists of an online course that she took on how businesses effectively use social media, so she is relying on you to help shape Klamath's social media strategy. You suggest that you'd like to start with regularly publishing a blog to reinforce Klamath's value to its customers. You point out it's important to publish posts on a regular basis in order to keep visitors engaged, and one study found that publishing blogs at least 11 times per month generated the most traffic on company websites. You and Sofia brainstorm about topics for the first week's blogs and come up with a list of three topics that you both feel will be of value to Klamath's customers: improving your credit score, the advantages of community banks vs. large banks, and buying a house. In which order are you going to tackle these blogs

Question

12-08-2021
Business

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You report to Sofia Cardenas-Bratton, the Marketing Manager for Klamath, but she confesses that her experience with social media consists of an online course that she took on how businesses effectively use social media, so she is relying on you to help shape Klamath's social media strategy. You suggest that you'd like to start with regularly publishing a blog to reinforce Klamath's value to its customers. You point out it's important to publish posts on a regular basis in order to keep visitors engaged, and one study found that publishing blogs at least 11 times per month generated the most traffic on company websites. You and Sofia brainstorm about topics for the first week's blogs and come up with a list of three topics that you both feel will be of value to Klamath's customers: improving your credit score, the advantages of community banks vs. large banks, and buying a house. In which order are you going to tackle these blogs

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anthougo anthougo · Answer 1 · 2021-08-13T15:10:30+02:00

The order in which I would tackle these blogs are: buying a house, improving your credit score, and the advantages of community banks.

Since the blogs are meant to benefit the customers of Klamath the most, the first issue to tackle is on the purchase of a house, which is always rated high by customers.

The purchase of a house will also help to improve the credit scores of customers because customers who own their houses attract higher credit scores than those without houses of their own.

Then, the issue of credit scores will be tackled in the next blog, followed by the advantages of community banks vs. large banks.

Thus, tackling this blog dealing on an issue that is very dear to customers will be the first before other issues are tackled.

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