The correct answer to this open question is the following.
If I were asked to measure the success of a campaign to fight for human rights, the criteria I would use would be the following.
First of all, social reach, which menas how many people were "touched" by the campaign. I need to confirm the conversation rate with comments or replies from the intended audience. I need to see if posts were shared, the number of likes if this is the case and if people committed to the cause of supporting human rights.
It is important to see if the campaign's goals were accomplished.
I have to see how the campaign created awareness, then how much interest it created, how many people were engaged, and finally, how many people committed to the "call to action."
Let's have in mind that Human rights can be achieved around the world through the kind of education that promotes respect for human rights and through the overseeing of the United Nations members that are committed to ensuring the acceptance and attention of these rights in their respective nations.
